08.00
Wednesday 24th February
Registration
08.45 – 08.50
Opening Comments
08.50 – 09.30
International Keynote:
Marketing at the Intersection of Creativity and Data Sciences
09.30 – 10.00
Differentiation and The Edge
10.00 – 10.40
Track One:
How Are Brands Surviving In The New Programmatic Ecosystem
Track Two:
Fulfilling On The Promise Of Programmatic
10.40 – 11.10
Coffee Break & Networking – sponsored by Fairfax Exchange
11.10 – 11.40
Track One:
The Digital Promise is a Mobile Story
Track Two:
Programmatic. Making Marketers More Efficient Since 2002.
11.40 – 12.20
Addressing Industry Hot Topics : Ad Fraud, Ad Blocking And Viewability
12.20 – 13.00
Networking Lunch Sponsored by Rocket Fuel
13.00 – 13.40
Keynote
If Everything Will Be Digital AND Programmatic In 5 Years, How Do Brands and Marketers Need To React Now?
13.40 – 14.10
Track One:
Making TV Part Of A Precision Marketing Toolkit
Track Two:
True Programmatic Convergence: AdTech & MarTech
14.10 – 14.50
Programmatic Is Not A Medium – How It’s Advancing Beyond Digital Screens To TV, Radio & Outdoor
14.50 – 15.20
Coffee & Networking Break Sponsored by Fairfax Exchange
15.20 – 16.00
Track One:
How Transparent Is Transparency And The Rise Of Programmatic Intermediaries
Track Two:
Moving Beyond Dynamic Creative Optimisation And Embracing Creativity In Programmatic
16.00 – 16.40
Track One:
What Does The Adoption Of Programmatic Buying Mean For The Future Of The Digital Media Agency?
Track Two:
The Move From Mass Anonymise to Mass Known
16.40 – 17.10
Closing Keynote:
Enabling Programmatic Everywhere
17.10