Video has long been the golden child of advertising. It enables marketers to tell stories that elicit emotion better than any other medium. But in the past few years, something has changed. Consumers are becoming accustomed to content without commercial breaks. We’re watching new types of video in new places. And it’s not just our viewing habits changing – our psychology is, too. In this session where neuroscience meets media, learn about cutting-edge research that shows how the human brain responds to different types of ads.