Your Executive Breakfast

Collins Room, Novotel Melbourne, 270 Collins St
3 March 2020, 8.00am – 8.45am,
immediately prior to the Programmatic Summit

Life Beyond Social & Search: From A Walled Garden to the Open Web


Roundtable discussion

Life Beyond Social & Search: From A Walled Garden to the Open Web

In today’s reality, traditional advertisements are easily and simply ignored. People are drowning in ads on all platforms and channels. This has led to worrisome problems for advertisers that are costing money:

1. Consumers are less trusting of brands that interrupt their online experience, and research shows social platforms are not helping this.
2. People’s habits are changing, they are automatically tuning out ads and instinctively have “banner blindness”. This has also led to the rise of adblockers.

The only way to win in online advertising is to create ads that people actually want to see and that value the consumer experience. That’s where Native advertising comes in. These ads are engaging, non-intrusive, and require the consumer to opt-in. Join us for a lively breakfast conversation as we discuss why it’s so important not to disrupt a consumer’s online journey, how Native ads help build consumer trust, and why Native should be a part of your marketing tool belt.

Your Moderator

Andrew Burke

Andrew Burke
Managing Director, APAC, Outbrain

A results-driven business leader, Andrew has 20+ years of experience in digital technology in strategic leadership positions. At Outbrain, Andrew has played a key role in driving the APAC market, delivering significant growth in the region and opening up new markets. Andrew has built a high-performance team that delivers outstanding results and continues to expand potential opportunities for Outbrain and their clients. He’s previously held executive roles at Sensis,, and Next Digital.

Your Hosts



Tasmanian smoked salmon with roasted truss tomatoes, wilted spinach, field mushroom and a wild rocket & feta salad [GF]
Chilli scrambled eggs served on Turkish bread with bacon rashers, smoked Kransky chipolata, grilled tomatoes and hash browns

Barista Coffee
Fresh Juice
Mineral Water


5 March 2020, 8.00AM – 8.45AM


Collins Room,
Novotel Melbourne, 270 Collins St


Confirm your place



Chris Waite

Business Development Director, Ashton Media

Ph: +61 424 453 172