Your Executive Lunch
The Boardroom Room, Level 3, Doltone House Sydney – Jones Bay Wharf |
5 March 2020, 12.30pm – 13.15pm
It’s time for advertising to go on a (cookie-less) diet. Over lunch.
The Boardroom Room, Level 3, Doltone House Sydney – Jones Bay Wharf |
5 March 2020, 12.30pm – 13.15pm
It’s time for advertising to go on a (cookie-less) diet. Over lunch.
It’s time for advertising to go on a (cookie-less) diet. Over lunch.
The Programmatic Summit this year has been dedicated to the death of the cookie. Since Google announced it would be sunsetting third party cookies in 2022, the marketing industry has been filled with stories of the end of days.
But is this really the end of advertising as we know it? Savvy marketers have been quietly rebuilding their tech stacks to work around first-party rather than third-party cookies as early as 2017.
In this roundtable session, we’ll look at how our agencies and brands are working to shift their stacks to ensure they’re still delivering targeted, high performing campaigns in the post-cookie world.
Your Moderator
Andrew Birmingham,
Managing Director and editor-in-chief, Which-50 Media
Andrew Birmingham is the editor-in-chief and founder of Which-50. He is the former associate publisher of The Australian Financial Review and remains a contributing editor, and during his career he has reported on the Australian media, technology, finance, life science and related sectors over a period spanning 20 years. His work has been published by The AFR, The Australian, The Sydney Morning Herald, The Age, MIS, Computerworld, CIO, ARN, Network World, CRN Australia, and My Business.
Your Hosts
Mains
BEEF RIB EYE
potato gratin, field mushroom, broccolini, red sorrel
OR
TASMANIAN SALMON
creamed potato, asparagus, caviar, chive sauce *GF
Dessert
SALTED CARAMEL BRÛLÉE
a twist on the classic liquid caramel, gold crumble, waffle crisp *V
Or
POPCORN DELIGHT
chocolate sable base, caramel cremeaux insert, vanilla mousse, garnish of caramel popcorn glaze
5 March 2020, 12.30PM – 13.15PM
The Boardroom, Level 3
Doltone House Sydney, Jones Bay Wharf