Your Executive VIP Lunch
Supply Path Optimisation: Moving the market towards more transparency
Sofitel on Collins Melbourne
24th February 2022
12.30pm – 13.15pm
Exclusive Roundtable discussion
Supply Path Optimisation: Moving the market towards more transparency
You’ve been personally selected to join us for VIP lunch and exclusive roundtable on 24th February during the Programmatic Summit Melbourne.
As the marketing and advertising world becomes more and more complex with the introduction of new technologies, platforms, and tools, the fundamentals of what we are trying to accomplish remain unchanged: connecting the right people with the right message at the right time.
Programmatic is supercharging scalability, but as automation increases the need for transparency to drive efficiency has never been higher or more challenging to achieve. Join us for a discussion on how to balance scalability and efficiency with trust and transparency. We will explore the latest research and insights and discuss best practices.
Please click the RSVP button below. Look forward to seeing you there and having a great afternoon together.
Your Moderator
Clem Birdsall
Strategic Partnerships Director, ANZ
Clem Birdsall is the Strategic Partnerships Director for Australia and New Zealand at Integral Ad Science. He is based in Sydney and in his current role is leading IAS’s publisher and programmatic business in the region.
Clem’s role includes helping publishers, advertisers, and agency partners navigate the challenges the industry faces around Contextual targeting/avoidance, Supply Path Optimisation, Time-in-View Metrics and programmatic buying efficiency via IAS’s suite of tools.
Previous to this, Clem was working for IAS UK as a Sales Director for Publishers across Northern Europe, The Middle East and Africa, and prior to this worked in commercial roles within News Corporation’s various entities including News Corp Australia, News UK, Dow Jones, and Realestate.com.au.
Clem holds a Bachelor of Commerce from the University of Wollongong in Business Innovation and Management.
Your Hosts
Hosted by
WHEN
Thursday 24th February 2022
12:30 – 13:20
WHERE
Sofitel on Collins
Melbourne
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