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CX Isn’t a Business Unit – It’s a Mindset

When your products and services look pretty much interchangeable with your competitors, your customer’s experience is everything – and connecting effectively with your customers becomes your first priority.

Creating real customer connection doesn’t come from a single team working in isolation. It’s the result of a mindset embedded throughout the entire organization, with every part of the company obsessed with creating a better customer experience, and core values that differentiate your brand at every customer touchpoint.

Learn how ME, a bank carving out a niche in Australia’s crowded financial market, has taken a truly integrated approach to CX to create a memorable brand and customer experience – one that has seen it thrive in a sector where it’s notoriously difficult to stand out from the pack.

Ingrid Purcell, Chief Experience Officer, ME Bank