As CX becomes an ever more important differentiator in the fight for consumer spend, the transformation that comes with creating a truly customer-obsessed culture, agile enough to respond to the pace of change, is a challenge that most businesses are grappling with. This session will uncover how Optus is transforming to become a mobile-led entertainment business, exploring how we can lead the culture shift and create new customer expectations in a high velocity world.
Charles Weiser, Head of CX Innovation Lab, Optus