Partner breakout

Data Collection, Disclosure and Usage Strategies That Will Make or Break Your Martech Strategy

Chris Brinkworth, Managing Partner, Civic Data
Jason Fonseca, Co-Founder & Executive Director Technology, Civic Data
Stephen Kyefulumya, GM Media Growth and Innovation, Carsales

Sell-sheets and marketing material aside, this session is for those who want best practice advice not attached to an annual license. You will leave this session with immediately actionable advice from Civic Data’s practitioner-founders Jason Fonseca and Chris Brinkworth, based on their real world experience across 3 core questions:

1) I’ve spent money on a CDP, now what?
2) How can I use Clean Rooms to de-identify customer data and share it in new ways with distributed data partners such as SnowFlake, Amazon, Google, Facebook and (just as importantly) my product and agency partners?
3) From a Privacy and Consent perspective, how can I ensure data that I’m collecting ‘tomorrow’, does not pollute data that I’ve collected today, should regulations suddenly change? (pro tip…there ARE going to be changes).

This is the session that your Media, Product & Analytics teams will hope that you attend, just as much as Civic Data hope you will.