Privacy has become synonymous with good customer experiences, which means it is integral to the marketing strategies that brands design. Great customer experiences hinge on personalisation which in turn hinges on good data, so these strategies are completely intertwined. Personalisation requires marketers to collect and analyse data, but data privacy is often perceived as an obstacle that restricts these practices.

Hosted by Will Griffith, VP & GM APJ, Tealium, we welcome you to join us for this small VIP Breakfast roundtable with like-minded industry peers where we will discuss the following:
– How privacy is driving changes in your advertising and measurement strategy
– What strategies can you put in place to power privacy?
– How to best build up customer trust with first-party data?

Together, let’s dive into how to use first-party data to prioritise privacy and build long-lasting customer trust and strategies for increasing authenticated visits through a strong value exchange.

Please click the RSVP button below – we look forward to seeing you there.

Your Speaker

Will Griffith
VP & GM APJ, Tealium

Will Griffith is VP & GM for Tealium in Asia Pacific and Japan. A veteran of the Martech and Adtech sector Griffith spent 13 years in the UK before moving with family to Australia 9 years ago and in that time has worked for a number of leading technology start-ups, scale-ups, and global leaders. Griffith is passionate about how brands can create memorable experiences across their customer’s lifecycle by harnessing technology, automation, and data.

Your Hosts

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