You’ve been personally selected to join us for a VIP Breakfast and roundtable discussion at the beautiful Crowne Plaza Resort in the Hunter Valley on the 9th of November during the Marketing Tech Symposium.

Join 10 carefully selected marketing and digital leaders for a beautiful breakfast and insightful discussion as we explore How MarTech leaders can achieve a ‘perfect’ level of automation capabilities by creating an architecturally imperfect world.

Leaders at companies of all sizes are faced with the ever-growing challenge to engage with customers through new and innovative methods. Customer expectations are higher than ever and with options aplenty, it doesn’t take much for a customer to move to a competitor.

The challenges don’t just come from customers though, marketers and customer experience teams will be looking for fresh, innovative communication strategies. A new channel, an urgent new trigger communication, an unexpected external event requiring response… all lean on technical capabilities.

In this roundtable session, hosted by Leighton Robins, APAC Leader at Purple Square, we’ll discuss how MarTech leaders can achieve a ‘perfect’ level of automation capabilities by creating an architecturally imperfect world. We’ll explore:

– How you identify and manage challenges within your software solution stack
– How to integrate multi-vendor solutions into an imperfect architecture to deliver capability requirements
– How to future proof your digital transformations for when the inevitable next ask comes

Please click the RSVP button below. Look forward to seeing you there and having a great evening together.

Your Speaker

Leighton Robins
APAC Leader

Leighton Robins is a MarTech leader with 15+ years’ experience in delivering marketing technology solutions to organisations around the world. He is a strategist who has a passion for designing optimal technology solutions and operating processes aligned to a clear strategic vision for all his clients and their end customers. Leighton has wide industry knowledge having led transformation programs for clients across finance, retail, telco, sports, media and entertainment, and insurance industries.

Your Hosts

RESERVE YOUR PLACE