How is programmatic strategy changing in light of heightened scrutiny around brand safety, ad fraud, and measurement metrics? What does the future hold with trends such as advertisers bringing programmatic trading in-house; how does one handle the skills gap between traditional digital and programmatic specialists on both the buy and sell side of the industry. Using insights drawn from the BBC’s ‘Global’ programmatic strategy, and third-party research pieces; David will give a take on the current ecosystem as viewed by an international publisher, including the progress which has been made as a result of the wider industry working together.
David Goddard, Global Head of Programmatic, BBC Advertising