Advanced TV 101: How to reach increasingly elusive consumers through a “TV Everywhere” approach
Advanced. Connected. Addressable. Do these words sound a little ‘over-the-top’? Well, now that digital targeting and one-to-one addressability have infiltrated the traditional world of television, it’s time to get used to a brand new TV vocabulary. Join marketing technology provider dataxu’s Matthew Joyce as he leads a thought-provoking discussion on ways for even the most traditional of agencies and advertisers to leverage Advanced TV formats to drive their businesses forward. Learn why embracing a “TV Everywhere” mixed video strategy makes sense based on changing consumer behaviours, and hear from your peers on the challenges and opportunities still to come for programmatic television in 2018.
