Programmatic is always evolving and with the mass adoption of header-bidding and recent industry solutions such as the IAB’s ads.txt the space is rapidly changing. As a result we are keen to get the best-in-class together on this topic and talk through the details of what changes we are seeing in both private auctions and in open-market bidding. Best practices will be discussed along with critical hot topics such as 1st price vs. 2nd price, Fraud, the evolution of PMP’s and SPO.
Adele Wieser, Director, Publisher Development, Index Exchange
Jonas Jaanimagi, IAB Ad Ops Consultant, IAB Australia
Benjamin Christie, Founder & President Gourmet Ads & Healthy Ads
Vikki Pearce, Head of Commercial & Investments, Amnet
Mitch Waters, MD, The Trade Desk