We’ve all read the headlines and heard the pronouncements around what marketers, agencies, and publishers aren’t doing in regards to increasing trust and transparency – but what about what they are doing and the improvements they’re seeing as a result? This session will focus on some of the initiatives that leading agencies and marketers have undertaken to proactively improve trust and transparency, exploring which areas they will continue to build on in 2018 and beyond, and how these can help other players within the programmatic food chain.
Ben Shepherd, Director, PWC
Margie Reid, Managing Director, Thinkerbell
Clare Smith, Director, Digital and Customer Marketing, Village Roadshow