The future of advertising is programmatic. There has never been a more effective way to reach individuals, targeted on scale, across so many different channels. Lenovo has been on an incredible journey since 2012 using programmatic through agencies to launch into the consumer market here in Australia, then bringing it in-house, and then flipping the model again and opting toward a hybrid model more recently. Each, with its own pros and cons. Danielle Uskovic will take you through Lenovo’s journey and dispel some of the myths surrounding programmatic in the process.
Danielle Uskovic, Head of Digital APAC, Lenovo