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From Programmatic to Predictive

Disruption and change are the new normal. Artificial intelligence, augmented reality, the blockchain, and IoT, are just a few overlapping revolutions promising to transform business, society, and humanity. 

Nikos provides a sweeping view of the evolution of marketing technology through a lens that focuses on the intersection of data, technology, and customer experiences. The industry shift from programmatic to predictive and cognitive marketing gives brands and agencies new opportunities to create value in a world of real-time interaction and dynamic intelligence. 

This session will help brands and agencies navigate, and simplify, the complexity of the digital landscape while educating marketers on how customer experience and technology trends impact their business and beyond.

Nikos Acuña, Chief Visionary, Sizmek (US)