Let’s face it. The audiences that brands have been chasing have chosen mobile as their primary screen. These audiences spend 3 hours of their day playing games, being social, and watching content. It is widely agreed that this ‘down time’ is the best time for a brand to engage users, as they are in the best mind frame to receive alternative content. However, in Australia, we lag behind in the time and media budgets allocated to both mobile and the most efficient buying proposition – Programmatic.
In this session, discover the 3 A’s of advertising that can ensure mobile programmatic success.
Unilever, GroupM, InMobi