An intern, a mistake, 7.5 million emails, and the most watchable mini-series of the year. The Velocity Frequent Flyer Billion Point Giveaway (that was supposed to be a million point giveaway) leveraged programmatic buying to target and engage different audience cohorts defined through data analytics. Over 300 versions of creative were developed and delivered specifically to segment traits contributing to the most successful campaign in the company’s history.
Jonathan Steel, Head of Digital, Velocity Frequent Flyer
Calvin Cain, Head of Experience – Media, CHE Proximity