Digital publisher’s business models are under increasing pressure from two primary forces: greater mobile usage/migration & the Duopoly’s (FB & Google) control of more of the growth in digital advertising dollars. Join digital media executive and industry veteran Jason White, GM/SVP of Global Programmatic at CBS & Co-Chairman of the IAB Programmatic Council, as he addresses the state of the programmatic industry and delves into solutions centering on mobile monetization, data co-ops, identity, and transparency.
Jason White, SVP & GM, Global Programmatic Revenue & Partnerships, CBS Interactive (US)