To discuss: How does Apple’s latest data & privacy changes impact app marketing & monetisation within the AU/NZ region?
Sofitel on Collins, Melbourne
Thursday, 24 February 2022
Arrival from 7.50am
Breakfast starts at 8am sharp
Immediately prior to the Programmatic Summit 2022
How does Apple’s latest data & privacy changes impact app marketing & monetisation within the AU/NZ region?
Following the recent enforcement of Apple’s iOS14.5 privacy updates, AppsFlyer, the mobile attribution leader, in collaboration with awesome client here, will discuss best practices for ATT prompt implementation & outline strategies that marketers would need to consider to adapt to privacy-first user acquisition & retention for their apps.
We’ll explore:
– Why Apple’s ATT prompt has been implemented and what iOS 14.5 entails for mobile marketers.
– ATT prompts impact on acquiring New Users & Re-engaging lapsed users and best practices on the if and when to implement them.
– Strategies for marketing leaders to measure & increase the lifetime value of app users in a privacy-centric mobile app ecosystem.
Your Speaker
Antony Wilcox
Director of Growth, Australia & New Zealand
AppsFlyer
Antony Wilcox brings with him decades of experience in the mobile advertising industry. He Joined AppsFlyer in 2018 as Director of Agency Alliances, Asia Pacific, before moving back to his home country Australia in 2020, to lead the growth for the ANZ region. Prior to joining AppsFlyer, Mr Wilcox served as Regional Director Asia at Datalicious, a leader in web attribution and analytics, and led the setup and expansion of the company in South East Asia, India and South Korea.
Your Hosts
Freshly brewed coffee and tea
Assorted fruit juice
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Eggs Benedict, two range poached eggs on a toasted English muffin, champagne ham, hollandise sauce and wilted spinach
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Please notify the Chef for any special dietary requirements.
Thursday 24 February 2022
7.50am for an 8am start
Immediately prior to the Programmatic Summit 2022
Sofitel On Collins, Melbourne
