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If Everything Will Be Digital AND Programmatic In 5 Years, How Do Brands and Marketers Need To React Now?

Join Ben Wilks and Willie Pang as they talk delegates through Volkswagen’s journey to programmatic and what interesting insights have been gained thus far. The ever-changing tech stack can be confusing, what’s real and what’s not? Furthermore they will address what the explosion of data means to brands as well as some of the challenges to be mindful of.

Ben Wilks, General Manager, Marketing, Volkswagen Australia
Willie Pang, Chief Digital Officer, Mediacom

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