Roundtable discussion

Why Traditional CX Technologies Have Failed and What’s Next?

When the industrial era took hold in the early 1900’s, it forged many professions in its likeness. Over a century later those mindsets still dominate marketing and customer experience, and so too, our most popular digital tools. But society has evolved unrecognisably and in the US, UK, and Europe, the next wave is well underway. So where is Asia Pacific on the maturity curve?

In this roundtable, moderated by Aarron Spinley, SVP at Thunderhead (a Medallia company), you’ll have an invaluable opportunity to explore our future as we discuss:

1. What kind of value creation do we foresee when we move beyond “personalisation” and focus on genuine one-to-one interactions?
2. What do you think holds us back from adopting truly “outside-in” operating models in CX?
3. Organizationally, what are the challenges in moving from channel-based models, to omni-channel, and onto to “channel-less” execution?
4. At what point does customer data become legitimate insight, and when does that become truly actionable?
5. What are the challenges – cultural, organisational, or otherwise – in moving an Australian business up the CX maturity curve?

Please click the RSVP button below. Look forward to seeing you there and having a great morning together.