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Programmatic Is Not A Medium – How It’s Advancing Beyond Digital Screens To TV, Audio & Outdoor

Following the path of desktop, social and mobile ads other mediums are beginning to flirt with programmatic technologies, however some of these ad ecosystems operate very differently. This session will explore current status in the Australian media landscape and how far programmatic can potentially go as well as what learnings from the interactive ad industry can be leveraged by other mediums.

Steve Hunt, Regional Vice President, TubeMogul
Steve Brown,
Director of Digital Sales and Operations, SCA
Mark Frain,
Chief Sales & Marketing Officer, MCN
Hayley Cameron
, Digital Commercial Manager, SBS
Bronwyn Cooper
, Group Manager – Strategy & Insights, Scentre Group Brandspace