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Agenda

Roundtable topics include:

  • Programmatic advertising on ALL screens
  • Programmatic Creative
  • Building in-house programmatic capabilites
  • Partner and technology selection
  • Building the business case for programmatic
  • Transparency, Viewability & Measurement
  • Talent & Leadership
  • Ad Fraud & Ad Blocking
  • Attribution

Delegates select* three Round Table topics (see list to the left) most relevant to their current challenges and areas of interest. Each roundtable is moderated by an experienced practitioner who will pose questions to the table, giving delegates an opportunity to share experiences, discuss issues, learn about other’s pitfalls and success stories, understand the latest technologies and benchmark strategies with peers.

* Subject to availability. Popular topics will fill up quickly.

Wednesday 20 July

08.00 – 08.30

Registration

08.20 – 08.30

Welcome & Opening Remarks

08.30 – 09.30

GroupM Digital Debating Series – Pure Play Technology drives better results for advertisers than Full Stack Technology

Sponsored by:

RadiumOne-web

9.45 – 11.00

First Interactive Roundtable Discussion Group

11.00 – 11.30

Coffee & Networking Break

11.30 – 12.45

Second Interactive Roundtable Discussion Group

12.45 – 13.30

Lunch & Networking

13.30 – 14.00

Keynote Presentation: Building A Brand’s Programmatic Playbook

14.00 – 15.15

Third Interactive Roundtable Discussion Group

15.15

Closing Remarks

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