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Leveraging a billion shopfronts – How to sell successfully to the Chinese digital consumer

The Chinese eCommerce landscape is booming and full of promise for Western businesses looking to sell to Chinese consumers. However, the road to eCommerce success is long and complex. This panel will discuss:

  • Insight into the dynamic and unique Chinese consumer journey
  • Secrets of Alibaba’s success
  • How to gradually launch an eCommerce presence
  • Overcoming challenges in logistics and infrastructure
  • Leveraging O2O dynamics
  • Managing successful multi touch point campaigns



James Hudson, Director of Corporate Affairs, Government Relations and Marketing ANZ, Alibaba Group
Peter Osborne, Managing Director Asia, Blackmores
Helen Yiang, 
General Manager, NYSO Australia
Justin Hall,
 Managing Director, Smartfoods
Moderator: Paul Waller, Head of Investment Strategy, MediaCom China


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