- Overview
- Your Thoughts on the Access China Summit 2017
- Post Event Survey – Thank You
- VIP Executive Breakfast
- Speakers
- Delegates
- Agenda
- A deep-dive into Chinese web analytics and marketing performance: data and traffic
- How Juwai built its success through digital marketing
- Laying the foundations for a successful launch into the Chinese digital market
- Using WeChat as a promotional tool for international brands
- Panel Discussion: Developing an effective channel and pricing strategy for China
- Developing digital marketing initiatives to attract the Chinese inbound traveller
- The story of Swisse: conquering the Chinese market in five years
- Exporting Port Adelaide FC: the Power in China
- Using digital channels to reach Chinese audiences at home and overseas
- Leveraging a billion shopfronts – How to sell successfully to the Chinese digital consumer
- CASE STUDY: Integrating digital channels with offline marketing activities to attract Chinese students
- Developing an effective channel strategy for China
- Brand Australia: Why local agricultural and food manufacturers need a united, single brand message for China
- Developing effective search marketing strategies in China
- Understanding the Chinese eCommerce opportunity
- Using Weibo as part of your China digital marketing mix
- Case study: The digital marketing challenges and opportunities for small businesses in China
- Red Dragons, Red Envelopes, Red Ink
- CASE STUDY: Using WeChat to win over digitally savvy Chinese consumers
- Who Should Attend?
- Venue & Travel
- Why Sponsor?
- Why attend?
- About Sinorbis
Your Thoughts on the Access China Summit 2017
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