VIP Executive Breakfast
Shiraz Room, Crowne Plaza Hunter Valley
24 March 2020, 7.50am – 8.45am,
immediately prior to the Customer 360 Symposium
Challenging the thinking on ROI: Redefining the value exchange
Roundtable discussion
Challenging the thinking on ROI: Redefining the value exchange
Tired of your budgets always being tightened because it’s difficult to prove the ROI of the work you do? Customer leaders seem to have particularly been in the sights of the C-Suite to provide proof of economic return on investment. This has challenged many of us – we believe strongly that being customer-led is critical to business success but the data to prove it can be elusive.
Let’s challenge our thinking on this. What is the value we’re trying to calculate? Have we been thinking about value in an incomplete and limited way? What are the different ways to look at customer-fuelled financial benefits for your organisation?
Join us for a lively breakfast conversation to listen to how others have shown the ROI and value of insights and customer-led work and stretch our collective thinking. Let’s work to ensure that all customer initiatives are on equal footing with other investment opportunties in your business!
Your Moderators
Elisa Adams is the CEO of Sprout Strategy and Joint Founder of Future EQ. In more than 25 years in insights and research, she has foreseen and applied the emergence of behavioural economics as a critical factor in closing the insights-to-action gap. The creation of Future EQ in late 2019 links behavioural economics with rational, predictive modelling in a rich, impactful way that powers business growth.
Sprout’s Director of Human Experience, Rebecca Wilson, has worked in Customer and Employee Experience since last century – before there were even names for such practices! Her work with organisations around the globe and ability to create and inspire conversations that reveal insight and learning unlocks the potential of individuals, teams and organisations.
Your Hosts
MENU
Plated
Poached egg, guacamole, potato rosti and double smoked bacon with an English Muffin
Share Platters
Selection of seasonal fruits and berries
Freshly baked croissants and Danish pastries
Fresh juice
Barista coffee order
WHEN
24 March 2020, 7.50AM – 8.45AM
WHERE
Shiraz Room
Crowne Plaza Hunter Valley
