Creating competitive advantage through Customer Experience.
Being a customer-obsessed business is no longer a differentiator in a competitive market; it’s the cornerstone of survival. An exceptional customer experience is non-negotiable. The customer now decides how, when and where they engage with their chosen brands, and their tolerance for poor experience is at an all-time low.
The 7th annual Customer 360 Symposium will bring together over 220 of the leading minds in creating customer-obsessed strategy across CX, marketing and insights in ANZ’s enterprise organisations. Encompassing both the CX Symposium, and the Customer Insights Symposium, this year’s event will delve deeper into customer strategy than ever before, through inspiring international keynote presentations and local case studies.
The Symposium takes place in the Hunter Valley where for two days delegates can escape the daily distractions of their office environment to spend time focusing exclusively on the ever-changing world of customer and insights strategy. For a select number of qualifying senior executives, attendance to the conference is complimentary as the Symposium has been sponsored by a select group of market-leading partners.
The CX Symposium
Exploring the rapidly evolving world of customer experience as it becomes an ever more important differentiator in the fight for market share, The CX Symposium will delve into what it truly takes to become a customer-obsessed organisation. The programme will explore critical themes and challenges, such as how we better use technology to deliver exceptional experiences as customer expectations continue to evolve; the growing priority of our employee experiences in driving CX strategy; and what our customers really want from us as customer-centric businesses.
The Customer Insights Symposium
The Customer Insights Symposium, having launched with incredible success in 2019, creates a dedicated hub for customer insights leaders from ANZ’s enterprise brands to come together to explore the role of customer insights as businesses transform to be customer-led, while discussing and exploring the challenges and trends unique to client-side insights and research leads. Underpinned by an expert advisory board, some of the key themes we’ll be exploring include the democratisation of insights across the business; how we can leverage better storytelling to convey insights in a meaningful way; and how we can better champion the voice of the customer in decision making and strategy
24-25th March 2020
Chief Customer Officers
GM Customer Experience
Heads of CX
GM Digital Experience
Heads of Experience Design
Heads of UX
Heads of NPS
Directors of Customer Insight
Heads of Customer Intelligence
Heads of Research
Heads of Insights & Analytics
GM CX and Insights
Directors of Voice of Customer
Here’s what you can expect
Speakers have been hand selected by an experienced Advisory Board of your peers
THE INDUSTRY’S ELITE
An invitation-only event attracting most influential CX and Customer Insights Leaders
OPEN FORUM FOR IDEAS
A rare opportunity to share ideas and challenges openly with peers, far away from the office
Qualifying client-side leaders may have the opportunity to attend as our guest
A SPOT OF GOLF
What better way have deep conversations in a relaxed environment
A LITTLE WINE TASTING
Set in the beautiful Hunter Valley, far from the distractions of the office
Gain a new perspective on how to keep winning in our changing landscape
WHAT’S IT LIKE
TO ATTEND THE
The power of the symposium will be enhanced by the quality, energy and diversity of the people you meet, who will bring their ideas to the gathering while enriching our many conversations. Our way to ensure the quality of the experience is to handpick the most exciting and imaginative group of people and bring them together.
ONE OF THE BEST EVENTS ATTENDED. One of the best events I've attended. If you can take one thing away from these types of event that's a win, but I got about half a dozen from this one.
FANTASTIC WAY TO NETWORK The customer 360 was a fantastic way to network and meet with people from different inductries and get a new perspective on inspiring customers. The international speakers were very engaging and insightful and I made many connections at the event.
THE CALIBRE OF THE PARTICIPANTS AND PRESENTERS Being my first CX Symposium, I was really impressed with the calibre of the participants and presenters. The Ashton Media team worked tirelessly to ensure a seamless experience for participants which was really impressive too.
INSPIRED BY THE SPEAKERS What a brilliant event in every aspect! I've walked away feeling inspired by the speakers, empowered to use storytelling more often, and have made connections I will meet and work with in the future.
We bring people and ideas together,
the connection just happens.
Commercial Manager, Ashton Media
Ph: +61 413 599 782