"What a brilliant event in every aspect! I've walked away feeling inspired by the speakers...":"
PAST INTERNATIONAL KEYNOTE
Hours in the Hunter Valley
Creating competitive advantage through Customer Experience.
Being a customer-obsessed business is no longer a differentiator in a competitive market; it’s the cornerstone of survival, and this has never been more true than during the past 6 months. An exceptional customer experience is non-negotiable, not only in surviving the difficulties we face in relation to the pandemic, but in creating long-lasting, authentic relationships with our customers that flourish into the future, creating the best foundations for impending success. The role we play as CX leaders will be absolutely crucial in our business’s journey as we all navigate the road to recovery.
The 7th annual Customer 360 Symposium will safely bring together 150 of the leading minds in creating customer-obsessed strategy across CX, marketing and insights within ANZ’s enterprise organisations. This year’s event will encompass both the CX Symposium and the Customer Insights Symposium, and will be hybrid in format, giving our interstate attendees the option to attend the event virtually. We’ll delve deeper into customer strategy than ever before, exploring what the road ahead looks like for us as CX and customer insights leaders, through a series of virtual international keynotes and inspiring local case studies.
The Symposium takes place in the Hunter Valley where for two days delegates can escape the daily distractions of their office environment, reconnect with peers in the beautiful open spaces of the countryside, and spend time focusing exclusively on the ever-changing world of customer and insights strategy that we find ourselves in today. There’s no better way to be inspired, regain focus, and set your priorities for the next 6-12 months. Our hybrid attendees will benefit from a fully immersive digital experience, bringing unparalleled content and networking opportunities to the comfort of your home office.
The CX Symposium
Putting our customers first has always been an intrinsically important part of business strategy, but the last 6 months have shone an even brighter light on the needs for us to be there for our customers, and meet their ever-evolving needs. Strategies and priorities have no doubt shifted over the last 6 months, but the CX Symposium will explore this rapidly evolving world of customer experience, and delve into what it truly takes to become a customer-obsessed business, agile enough to respond to the rapid pace of change.
The programme will explore critical themes and challenges, such as how we better use technology to deliver exceptional experiences as customer expectations continue to evolve; the impact of culture and the employee experience in driving CX strategy; and what our customers really want from us as customer-centric businesses.
The Customer Insights Symposium
The Customer Insights Symposium, having launched with incredible success in 2019, creates a dedicated hub for customer insights leaders from ANZ’s enterprise brands to come together to explore the role of customer insights as businesses transform to be customer-led, while discussing and exploring the challenges and trends unique to client-side insights and research leads.
Keeping our finger on the pulse with regard to customer behaviours and attitudes is instrumental in ensuring we’re evolving our strategies in line with the changing needs of customers. Underpinned by an expert advisory board, some of the key themes we’ll be exploring include the democratisation of insights across the business; how we can leverage better storytelling to convey insights in a meaningful way; and how we can better champion the voice of the customer in decision making and strategy
27-28 October 2020
Chief Customer Officers
GM Customer Experience
Heads of CX
GM Digital Experience
Heads of Experience Design
Heads of UX
Heads of NPS
Directors of Customer Insight
Heads of Customer Intelligence
Heads of Research
Heads of Insights & Analytics
GM CX and Insights
Directors of Voice of Customer
Here’s what you can expect
Speakers have been hand selected by an experienced Advisory Board of your peers
THE INDUSTRY’S ELITE
An invitation-only event attracting most influential CX and Customer Insights Leaders
OPEN FORUM FOR IDEAS
A rare opportunity to share ideas and challenges openly with peers, far away from the office
Qualifying client-side leaders may have the opportunity to attend as our guest
A SPOT OF GOLF
What better way have deep conversations in a relaxed environment
A LITTLE WINE TASTING
Set in the beautiful Hunter Valley, far from the distractions of the office
Gain a new perspective on how to keep winning in our changing landscape
WHAT’S IT LIKE
TO ATTEND THE
The power of the symposium will be enhanced by the quality, energy and diversity of the people you meet, who will bring their ideas to the gathering while enriching our many conversations. Our way to ensure the quality of the experience is to handpick the most exciting and imaginative group of people and bring them together.
ONE OF THE BEST EVENTS ATTENDED. One of the best events I've attended. If you can take one thing away from these types of event that's a win, but I got about half a dozen from this one.
THE CALIBRE OF THE PARTICIPANTS AND PRESENTERS Being my first CX Symposium, I was really impressed with the calibre of the participants and presenters. The Ashton Media team worked tirelessly to ensure a seamless experience for participants which was really impressive too.
FANTASTIC WAY TO NETWORK The customer 360 was a fantastic way to network and meet with people from different inductries and get a new perspective on inspiring customers. The international speakers were very engaging and insightful and I made many connections at the event.
FELT SAFE TO BE AT A FACE TO FACE EVENT This was a fantastic event, great networking opportunity and great content. Especially appreciated the think tanks and in particular felt the COVID restrictions were handled well as I felt safe to be at a face to face event. Look forward to attending next year and connecting to industry experts.
INSPIRED BY THE SPEAKERS What a brilliant event in every aspect! I've walked away feeling inspired by the speakers, empowered to use storytelling more often, and have made connections I will meet and work with in the future.
We bring people and ideas together,
the connection just happens.
Business Development Director, Ashton Media
Ph: +61 424 453 172