Roundtable discussion

Making the App a Core Part of Your Customer Experience: Strategies to Engage and Retain Mobile App Users

The events of 2020 led to an inevitable surge in mobile app usage, but equally a surge in competition. With increasingly higher user expectations, an app needs to be a seamless part of the customer experience, fully delivering on the needs to the customer to ensure it’s not left sitting unused, and even worse, uninstalled. As a result, it is more important than ever to deliver on a positive customer experience that engages users from the moment they install the app.

In this roundtable discussion, we will address the main challenges that face mobile app owners to secure loyal users and continuously drive user engagement and app monetisation. Some of the topics will include:

• Securing opted-in users following the iOS IDFA changes
• Making the app a core part of the customer journey
• Driving personalisation strategies to connect more deeply with customers
• Actioning on behaviour-triggered, in-the-moment interactions
• Predicting and addressing churn