Roundtable discussion

How Data & Automation Enables Quick Wins, Drives Business Impact, and Fuels Customer-Centricity

Businesses are re-imagining digital customer experience, and unstructured data & automation continue to be key to closing the gap between traditional customer engagement & modern customer expectations. Every interaction, whether online or in-person, reinforces a customer expectation one way or the other. Creating loyal fans … or lost sales.

In this roundtable discussion, co-moderated by Big W and Sprinklr, you’ll have a unique opportunity to share and discuss how to better leverage data and technology to fuel customer centricity, ensuring that every interaction is working hard for the business. We’ll explore:

– Driving measurable and meaningful ROI
– Surfacing new customer expectations
– Collaborating across departments via workflows and champions
– Turning conversations into commerce opportunities