Creating competitive advantage through Customer Experience.

Being a customer-obsessed business is no longer a differentiator in a competitive market; it’s the cornerstone of survival. An exceptional customer experience is non-negotiable. The customer now decides how, when and where they engage with their chosen brands, and their tolerance for poor experience is at an all-time low.

The 6th annual Customer 360 Symposium will bring together 170 of the leading minds in creating customer-obsessed strategy across CX, marketing and insights in ANZ’s enterprise organisations. Encompassing both the CX Symposium, and the inaugural Customer Insights Symposium, this year’s event will delve deeper into customer strategy than ever before, through inspiring international keynote presentations and local case studies.

The Symposium takes place in the Hunter Valley where for two days delegates can escape the daily distractions of their office environment to spend time focusing exclusively on the ever-changing world of customer and insights strategy. For a select number of qualifying senior executives, attendance to the conference is complimentary as the Symposium has been sponsored by a select group of market-leading partners.

The CX Symposium

Exploring the rapidly evolving world of customer experience as it becomes an ever more important differentiator in the fight for market share, The CX Symposium will delve into what it truly takes to become a customer-obsessed organisation. The programme will explore critical themes and challenges, such as how we better use technology to deliver exceptional experiences as customer expectations continue to evolve; the growing priority of our employee experiences in driving CX strategy; and what our customers really want from us as customer-centric businesses.

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The Customer Insights Symposium

Being part of the renowned Customer 360 Symposium, the Customer Insights Symposium will create a dedicated hub for customer insights leaders from ANZ’s enterprise brands to come together to explore the role of customer insights as businesses transform to be customer-led, while discussing and exploring the challenges and trends unique to client-side insights and research leads. Underpinned by an expert advisory board, some of the key themes we’ll be exploring include the democratisation of insights across the business; how we can leverage better storytelling to convey insights in a meaningful way; and how we can better champion the voice of the customer in decision making and strategy.

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