08.00
Thursday 2nd March
Registration
08.50
Opening Comments
09.05 – 09.40
International Keynote:
Intel’s In-House Programmatic Quest
09.40 – 10.05
Building A Better Marketplace
10.05 – 10.45
Track One:
The IAB REFRESH Session – Increasing Trust In The Digital Value Chain
10.05 – 10.45
Track Two:
Programmatic 2.0: flyBuys Takes Advertising Beyond Efficiency To Customer-Specific Offers
10.45 – 11.10
Coffee & Networking Break – sponsored by realestate.com.au
11.10 – 11.35
Track One:
How to To Transform into a Data-Centric Marketing Organisation
11.10 – 11.35
Track Two:
Return to Relevance: Brand Storytelling Through Programmatic Creative
11.40 – 12.20
Track One:
Programmatic TV – What’s Now, What’s Next And How It Helped The Athlete’s Foot Set A New ‘PB’!
11.40 – 12.20
Track Two:
How Reliable Is Third-Party Audience Targeting?
12.20 – 13.00
Networking Lunch
13.00 – 13.45
International Keynote
Can Programmatic Be Used To Launch A Product?
13.50 – 14.15
Track one:
Advertising in an AI First World
13.50 – 14.15
Track Two:
Performance Marketing. How Does Your Performance Stack Up?
14.20 – 14.55
Track One:
Ways Of Working: How To Combine Data & Creative To Deliver Superior Results
14.20 – 14.55
Track Two:
Can We Aim For Truth In Measurement?
15.00 – 15.25
Coffee & Networking Break – sponsored by realestate.com.au
15.25 – 16.00
Track One:
Programmatic Audio – The Next Big Thing
15.25 – 16.05
Track Two:
What Advertisers and Publishers Need To Know To Deliver On The Promise of Mobile Video
16.05 – 16.30
Let’s Remember, Quality Counts
16.45 – 17.15
State Of The Digital Nation – Simplicity & Inspiration
17.00