Quest noun /kwest/: An epic quest story is one where the protagonist sets out to acquire an important object or get to a destination, facing many obstacles and temptations along the way. Julie Keshmiry, Global Media Director at Intel, will talk about their quest to bring programmatic in-house. You’ll hear why Intel made the decision, how they vetted and built a sophisticated technology stack and the vision moving forward, including navigating all the obstacles and temptations along the way.
Julie Keshmiry, Global Media Director, Intel Corporation
Followed by a fireside chat with Sam Smith, MD, TubeMogul