Melbourne:
10th December Agenda

How Do You Convert from Company Culture Eating Business Strategy for Breakfast, to Company Culture Serving Business Strategy?

Corporate Anthropologist Michael Henderson has been involved in over 300 company culture transformations over the past 35 years.

In this session, Michael will share from his vast knowledge of just what it takes to align company culture to business strategy to improve business results, customer experience and employee satisfaction, saving organisations years of underperformance and heartache.

This session will equip with the knowledge and insight you’ll need to save years of wasted effort and dollars trying to create an aligned culture and give your organisation a competitive advantage through significantly increasing your awareness of the role culture plays in your business and the customer experience. You’ll learn how to enable your leadership team to make informed decisions around the strategic imperatives of your organisational culture, as well as how easy it is to miss the competitive advantage an aligned culture can provide, and the competitive disadvantage a misaligned culture creates.

WHEN

Tuesday,
10th December 2019
8.45 AM – 10.30 AM

WHERE

Melbourne CBD

Register your interest

8.45

Arrival and breakfast

9.00

How Do You Convert from Company Culture Eating Business Strategy for Breakfast, to Company Culture Serving Business Strategy?

This session will explore what it takes to align company culture to business strategy to improve business results, customer experience and employee satisfaction. Michael will explore aspects of culture including:

• The most common mistake organisations make with their culture and don’t even know it and how to avoid this;
• How to assess whether your current understanding of culture is enough to align or enable you to successfully align your culture to your strategy;
• Who really owns the company culture?
• Why it is far more effective to think in terms of culturing and not culture;
• Why you need to have begun working on your culture long before you realise you need to.

This session will equip you with the knowledge and insight you’ll need to save years of wasted effort and dollars trying to create an aligned culture and give your organisation a competitive advantage through significantly increasing your awareness of the role culture plays in your business and the customer experience. You’ll learn how to enable your leadership team to make informed decisions around the strategic imperatives of your organisational culture, as well as how easy it is to miss the competitive advantage an aligned culture can provide, and the competitive disadvantage a misaligned culture creates.

This is a rare and unique opportunity to hear from one of the most renowned Corporate Anthropologists and business culture experts, and an opportunity not to be missed.

Michael Henderson, Corporate Anthropologist

9.30

Aligning Your Company Culture to Business Strategy and Customer Experience: An Interactive Discussion

Following Michael’s exceptional Keynote, he will then lead an interactive discussion, allowing you to workshop your own company cultures and some of the challenges you face in successfully aligning culture and strategy.

10.30

Close

 

INTERESTED
IN ATTENDING?

Contact

Chris
Chris Waite

Head of Growth, CX Collective

Ph: +61 424 453 172

chris@ashtonmedia.com.au