CX Collective



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What do you need from the
CX Collective during this time?

Hi everyone,

I hope you’re all staying safe and sane in lockdown as we navigate what life looks like in this new normal.

The COVID-19 pandemic is undoubtedly having a vast impact on us personally, the businesses in which we work, and the customers and communities we serve. With social distancing and isolation measures being observed, and with many businesses navigating what this new environment means for them, it’s an uncertain and challenging time, forcing us to rethink the ways in which we work and operate.

It’s fair to say that while we have never been more physically distant from one another, separated from our friends, colleagues and family, there is an extraordinary sense of community and togetherness flourishing as we find new ways to connect in both our professional and personal worlds. And the CX Collective is no exception to that.

As I’ve mentioned in previous fortnightly newsletters, the CX Collective is a unique and valuable opportunity for members to come together to share their challenges, find solace in the comfort of community, and navigate what this new normal looks like for us as CX leaders, together.

But we, like most, are pivoting over the next couple of months to ensure that the Collective meets the needs of now and of you as members, and that it is reflective of the rapidly changing environment, but we want your input into what that looks like. As you know, the CX Collective is a community for members driven by members, and we want to ensure we’re doing all we can to support the Collective community during this time.

The LinkedIn group is still up and running, and is a fantastic resource for you to reach the full member community, ask questions, share resources, seek help with challenges. So please do lean in and connect with the collective. We’ll still be sending out our fortnightly newsletter with key updates and interesting reads to help inspire your strategies over the next couple of months, and we’re still running the monthly member spotlight initiative, shining a light on one of our members each month and helping to community to get to know each other a little better, bit by bit.

Obviously, a core component of the Collective is the value members get from coming together across the intimate, interactive quarterly events. In this new normal, that is no longer possible, but we are looking at hosting more regular, monthly digital events that bring the community together in new ways. We want these to be as collaborative and interactive as possible, creating a safe place and open forum for members to discuss the challenges they’re facing, how they’re adapting their EX and CX during this time, how they’re coping in this new working environment. But that’s where you come in.

We’re looking at hosting our first of the CX Collective interactive digital events in a couple of weeks, which, in true CX Collective style, will kick off with a fantastic presentation before moving into discussion-led breakout groups, but we want to hear from you. What topics, challenges, or ideas do you want to discuss with the members? What would have most value for you at this time? What are you really struggling or grappling with?

We want to make sure the CX Collective is meeting your needs during this incredibly challenging time, so please do share your thoughts on the key things you’d like the next event to delve into or focus on, any other initiatives you’d like to see us rolling out during this time, and any other ways that we can support the community over the next few months. Please do share your thoughts via the survey above, and you can also post in the LinkedIn group, drop me a line at with your thoughts or to set up a Zoom call, or give me a call on 0481235899.

Thanks so much everyone and stay safe.




We bring people and ideas together,
the connection just happens.


Stacey Goater
Stacey Goater

Portfolio Director, Ashton Media

Ph: 0481 235 899