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Laying the foundations for a successful launch into the Chinese digital market

The growth of the Chinese middle class and the increasing demand for international products that comes along with it, present the opportunity of a century for global brands. Yet at the same time, the Chinese digital market is notoriously difficult to enter.

This presentation will draw on Sinorbis’ experience in helping organisations succeed in the digital space in China. It will provide an overview of the intricacies of its ecosystem and explain how western companies and organisations can leverage the right digital marketing channels to reach and acquire customers from China

Nicolas Chu, CEO and Founder, Sinorbis

 

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