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Embracing Martech To Create Data Driven, Personalised Customer Experiences

In 2012 Gartner predicted that by 2017, a company’s chief marketing officer would be spending more on technology than its chief information officer. That often-quoted claim seems more credible every day. In this modern day and age, marketers need to embrace data-driven technology to deliver customer-centric experiences.

The Marketing Technologist role brings both business acumen and technology know how to the table. Grant Pattison will share insights on his dual-role at IAG and what a marketer can expect when integrating their function with technology. Key points to be covered include; What is a Marketing Technologist? Aligning your Marketing Technology with your Customer Journey. Sharing IAG’s strategies on how integrating CX with MarTech can enable your business to become a data-driven, customer focused organisation. Embracing a future world of sensory automation.

Grant Pattison, Senior Manager, Marketing & Sales Technology, IAG

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