Consumers now expect brands to rise above the fray of marketing messages by delivering personalised experiences that are both relevant and meaningful.
The holy grail for marketers is to create a seamless portrait of the consumer across all environments. Online and offline experiences are merging to drive better consumer experiences and in turn business results.
This presentation looks at the practices that fast thinking marketers are employing in marketing personalisation through the use of cross device matching. It also looks at what needs to be done beyond cross device and how marketers can benefit from a more holistic view of today’s consumer.
Dave Cox, Senior Consultant, Criteo