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Ad Blocking & Ad Fraud

Ad blocking and ad fraud represent threats to the advertising funded digital content experience. With no immediate solution to overcome these threats, is there a world where both audiences and publishers can co-exist with ad blockers and ad fraud? If so, what strategies does the industry or legislations governments need to adopt to support the viability of the advertising funded content model? Furthermore, what does the future hold for the digital content experience?

Moderator: Melissa Lim Wanless, Head of Yield, Monetisation & Partnerships, Yahoo!7

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