Ashton Media » Home

Building A Brand’s Programmatic Playbook

With the potential for adtech to disrupt everything about a brand’s marketing strategy, advertisers can choose one of two options – ignore the opportunity to revolutionise their approach or embrace it. Pernod Ricard chose the latter and have been on a journey for the last twelve months, shifting from a traditional media model to a global programmatic data-driven discipline. Join Kate Whitney as she discusses what they have learnt along the way and takes the audience through the development of Pernod Ricard’s Programmatic Playbook.

Kate Whitney, Global Digital Director, Pernod Ricard

Subscribe For Our Latest Updates

Signup for our newsletter and stay updated with exclusive content from the Marketing & CX Hub.

First name *
Last name *
Job title
Email *

Hi *|FNAME|*, some recommended articles for you


Hi *|FNAME|*, welcome back!

Maybe you are interested in the following event.

Programmatic Advertising Summit 2016

ANZ’s only dedicated programmatic advertising conference designed to close the knowledge gap for buy side & sell side executives within the media and advertising industry.

Hi *|FNAME|*, welcome back!

Maybe you are interested in the following event.

Customer 360 Symposium 2016

ANZ’s #1 enterprise customer experience event. Join forward thinking organisation reconsidering how they Reach, Engage and Delight their communities.

See what sponsors thought of the Customer 360 Symposium 2015

Hi *|FNAME|*, welcome back!

Sponsorship opportunities are now running low.
Contact Tim Stuart-Harris on 02 8228 6902 to secure your place today.

See what sponsors thought of the Agency Leaders Symposium 2016