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Partner and Technology Selection

With a continuously fragmenting media landscape, consumers expecting personalised and contextualised cross channel communications, increased ad blocking and 73% of consumers saying ad interruptions do not meet their personal interest, it’s challenging for brands to connect and engage with consumers.  Join the Partner and Technology Selection table to discuss the new imperative for brands to enable continuously adaptable communications at scale across the path to purchase and the implications on current structures, technology ecosystems and approaches to new technology platforms.

Moderator: Dirk Ullrich, Independent Consultant

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