Ashton Media » Home

Programmatic Mythbusting

Market trends have pushed marketers and their agencies into a headlong rush to deliver programmatic excellence. Often this leads to misconceptions on the genesis of tech, and its true application. A plethora of ad tech companies and pretenders has resulted in more buzzwords than you can shake a stick at. In this interactive session, MediaMath will break-down the myths surrounding the programmatic narrative in areas like:

  • Programmatic vs Premium
  • Viewability
  • Machine Learning
  • Header bidding

Yun Yip, Country Manager, Australia & New Zealand, MediaMath