Market trends have pushed marketers and their agencies into a headlong rush to deliver programmatic excellence. Often this leads to misconceptions on the genesis of tech, and its true application. A plethora of ad tech companies and pretenders has resulted in more buzzwords than you can shake a stick at. In this interactive session, MediaMath will break-down the myths surrounding the programmatic narrative in areas like:
- Programmatic vs Premium
- Viewability
- Machine Learning
- Header bidding
Yun Yip, Country Manager, Australia & New Zealand, MediaMath