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Why you should be getting intimate with your competition

There’s knowing your competition and then there’s knowing your competition. Your level of knowledge could be make or break for your brand.

Just knowing who your competitors are is no longer enough. The fight for consumers is getting dirty with brands becoming highly competitive, brutal and very cut-throat, especially when it comes to Digital. We at Hitwise see it every day. If you don’t think brands are using your search terms to steal your current or potential online customers, or are using your brand as a benchmark, then you’re putting it at serious risk.

In this session, Alice Almeida will delve into Competitive Intelligence insights outlining 5 simple steps brands should be taking to protect their brand and consumer base and in doing so, drive stronger ROI on their digital campaigns.

Alice Almeida, Manager of Innovation & Insights, Hitwise APAC

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