As the proliferation of multiscreen consumers and the ways to reach them continues, the role technology plays in digital advertising will only increase, fuelled by the efficiencies brought about by programmatic. Mobile has now firmly overtaken desktop and TV to become the primary screen, however, the full potential of mobile has not yet been reached because of the overall lack of creativity.
In this presentation Scott Ries, APAC Technical Director at Sizmek, will show how marketers can drive higher engagement and performance through the infusion of audience data to deliver more personalised ad experiences with a mobile-first approach. The session covers topics such as mobile targeting, audience activation, DCO and cross device measurement in a programmatic world.
Scott Ries, Technical Director, APAC, Sizmek