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Enabling Programmatic Everywhere

Programmatic is unlocking new opportunities and greater efficiencies for marketers. In this session, Roshan Khan, Senior Product Manager at Google, will explore how DoubleClick is using programmatic infrastructure to simplify and unify access to all types of media, especially premium video, mobile, reservation inventory and the emerging formats of TV and Outdoor. In doing so, marketers achieve better performance, reduce waste and engage more effectively with their audience across all screens.

Roshan Khan, Product Manager, Google US

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