Ashton Media » Home

Making TV Part Of A Precision Marketing Toolkit

TV remains a fundamental pillar in the marketing mix as a nearly $5 billion business. But as consumer consumption habits change and TV viewers are divided amongst different devices and content channels, TV buyers and sellers are struggling to keep up with this audience fragmentation. Marketers are faced with the realisation that they need to adapt and adjust their TV ad strategy in order to make the most effective investments. Insights will be provided into what is driving these shifts and how advertisers and broadcasters are starting to reap the benefits of Programmatic Television. The evolving use of data, automation and measurement are bringing opportunities to recapture efficiency and deliver measurable business impact.

The presentation will be followed by a panel discussion on the role of programmatic in the traditional broadcast space.

Dan Ackerman, SVP, Programmatic TV, AOL
Marelle Salib
,  Head of Trading, OMD Sydney
Indy Khabra, General Manager of Programmatic Trading Desk, Dentsu Aegis Network


Subscribe For Our Latest Updates

Signup for our newsletter and stay updated with exclusive content from the Marketing & CX Hub.

First name *
Last name *
Job title
Email *

Hi *|FNAME|*, some recommended articles for you


Hi *|FNAME|*, welcome back!

Maybe you are interested in the following event.

Programmatic Advertising Summit 2016

ANZ’s only dedicated programmatic advertising conference designed to close the knowledge gap for buy side & sell side executives within the media and advertising industry.

Hi *|FNAME|*, welcome back!

Maybe you are interested in the following event.

Customer 360 Symposium 2016

ANZ’s #1 enterprise customer experience event. Join forward thinking organisation reconsidering how they Reach, Engage and Delight their communities.

See what sponsors thought of the Customer 360 Symposium 2015

Hi *|FNAME|*, welcome back!

Sponsorship opportunities are now running low.
Contact Tim Stuart-Harris on 02 8228 6902 to secure your place today.

See what sponsors thought of the Agency Leaders Symposium 2016