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When AdTech & MarTech Converge

Ownership of MarTech has long sat on the brand side and attracted significant investment of time and budget. AdTech was more likely to be outsourced to agencies – however this silo’d approach is beginning to change. Leading brands are realising the enormous opportunity of having marketing insights inform advertising (and vice versa), gaining a single view of the entire customer journey and providing a truly integrated experience across all owned, earned and paid channels. Join this roundtable discussion and get ahead of this curve, the session will provide a unique lens on the topic, reflective of media agency background and client-side experience.


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