The life insurance industry is staring down the barrel of major disruption, driven by the customer need for immediacy of service, for personalisation and above all exceptional customer service. As customer expectation increases so does the need for insurancers to embrace innovative customer engagement strategies, leading with a digital first approach, leveraging new ways and technologies to ensure customers’ expectations are met.
Hear from Anand Thomas, Chief Customer Officer MLC Life, on their journey to meet, exceed and deliver what their customers want.